3 Simple Business Web Design Tricks That Will Increase Revenue

1) Like a house that needs renovating to give it a better appearance and functionality, so does a business web site. If the look of the business web site looks plain and ugly, it’s time for an overhaul. A client of mine had a web site designed by a well-known company that offers free business cards. The design had no appeal and the client wasn’t getting any inquiries from this particular site. Just like a brick and mortar shop. A consumer will be drawn to a shop that is appealing and presentable. Same business rules apply to the internet. A site that is designed with appeal and has excellent presentation will attract customers. In nature flowers and bees are attracted to the brightest flower, same with your site design.

Tip 1 = have a well-designed, appealing and easy navigable site, this will attract customers!

2) Your business web site sells products, as the business owner your site doesn’t have e-commerce capabilities i.e. the business web site doesn’t allow customers to purchase goods online. Without e-commerce the customer needs to call the business or fax their order through. This process is very antiquated. For a business to survive and compete with similar businesses in their industry they must offer the capabilities of offering the convenience of a customer to order online. A smart business will try and automate as many systems as possible into their business. When a business owner automates systems it places him/her at a unique position. When the business owner wants to take a holiday, their automated online ordering system will place the customer order, whilst the business owner is relaxing and taking a well-deserved holiday. Every business owner should have a business web design incorporating an e-commerce shopping capabilities and system automation. E-commerce shopping carts will increase revenue and maintain a healthy gross margin for the business owner. Business owners giving something away for free helps by building a customer list/database e.g. I am interested in golf, I go to a golfing website and I discover I can download a tip sheet for improving my golf swing. I am interested in this free tip sheet. So I enter my details in the “opt-in” box and instantaneously I receive the tip sheet. I am happy because I have the tip sheet to improve my swing & the business owner is happy because they have my name and e-mail address. Now the business owner can promote other golfing stock that may appeal to me.

Tip 2 = have a business web site with e-commerce & opt-in box capabilities.

3) The design of the business web site lacks Web 2.0 technologies. Every site today should have social media capabilities i.e. Facebook, Twitter and You Tube. I won’t go into depth regarding Social Media Marketing. I will write another article on this subject next week. Today’s business owners need to be incorporating the Social Media Marketing strategies into their marketing campaigns. If company “X” has 10,000 Facebook followers on their Facebook page and decide to run a 25% discount off their products or services. Company “X” at the touch of a “Facebook Status Update” can send this message to 10,000 followers. That’s the best/cheapest marketing effort I know of and the conversion of sales can be tracked by using analytical software, therefore making it easy for the business owner to calculate their return-on-investment (ROI).

Tip 3 = engage in web 2.0 technologies especially social media.

Web Design Tricks in Inexpensive Web Design Services

The dream of each entrepreneur starting a web-based business is to get affordable web design services. With affordable web design services, you would be capable to get the most effective designs at the lowest worth possible. The mix of these two components decide the success of an enterprise online. Of the huge number of web design firms, there are some that provide the good high quality at the worth a mean web marketer would be capable to afford.

Methods are involved in designing websites. The tips are supposed to get extra out of a website. The extent of internet design tips determines the full cost of operating a web site and the web business. Right here we shall discuss web design tricks that make net design services inexpensive:

1. Search engine friendliness – A web design trick is making the web site being search engine friendly. Which means that the web site have structures that help the location to be easily crawled and listed by the search engines. This may then make the positioning to simply appear in search engine results. Therefore it is extremely essential that you think about an online design company that has specialists in search engine optimization for websites. Search engine pleasant features are good URL construction, sitemap, RSS, characteristic, image kind, etc.

Not all web design companies are serch engine oriented. There are many good net design companies that will create good websites for you with good designs at low cost costs however with poor search engine features. In this case, the service of the net design firm is not inexpensive because you are paying for it that lapse by way of lack of revenue that might have been made via search engine traffic.

2. Easy replace – An online design trick is that the website needs to be simple to update. An affordable internet design service is one with an internet site that you would be able to simply replace yourself. It mustn’t require special skill to do. Net design companies turn expensive in the event you would all the time should get in touch with the net design company before you possibly can edit articles, change pictures, add movies, change navigation structure, etc. All these value extra money.

3. Customization – One of many net design methods that give affordable web design services is being able to customize the web site to swimsuit the needs of the client. An web business promoting fashion products ought to have designs that the shopper can simply incorporate to mirror the season. Throughout Christmas season, the shopper ought to have the ability to use the customization options so as to add designs exhibiting the Christmas trees, enjoying Christmas songs, etc. All these have impact on the web site visitors. Guests feel comfortable when the website they visit show designs that replicate the season and the product they’re interested in. This increases sales. There are websites for children. As an illustration, an internet site promoting youngsters video and laptop games must be personalized to include intro video games that may be performed online. The power to customise an internet site have a psychological effect on the shopping for behavior of internet users. An online design will flip inexpensive if that is in place.

Reasonably priced internet design services are usually not solely in terms of price. What determines affordable web design services is the experience of the shopper after the website has been designed. A website designed at a very low value could later prove very pricey for what you are promoting if it doesn’t have mandatory options that would enhance your on-line sales. Hence, among the web design tricks menioned above have lots to do with whether or not you bought an inexpensive web design service.